True Blood
I don't know if HBO's new vampire show True Blood is going to be good or not, but I give it an A+ for viral marketing.

For weeks, every available marketing surface in Hollywood has been running an ad campaign for Tru Blood synthetic blood nourishment beverage. They look like a legit wine-cooler-style ad campaign, featuring slogans like "Real blood is for suckers" and "Friends don't let friends drink friends."

Today I saw some propaganda posters pasted up on a construction scaffolding by the Fellowship of the Sun, declaring in no uncertain terms that "Vampires are immoral."

A few blocks later, pasted up among the ubiquitous iPod and Bebe ads, was a poster from the American Vampire League, reminding us that "Vampires were people too."

Then there's LoveBitten.net, "the best human/vampire dating site."

I give this campaign an A+ for two reasons. One, I'm a big fan of "stuff from the fictional universe as a real thing" campaigns (see Kwik-E-Mart or Grocery911.com), and two, I'm sitting here blogging about it, so the ads have officially done their job.